Energizer USB Charger

The brief

Strange was asked to create a micro site that showcases a new innovation for Energizer - a USB battery charger. The site had to be multilingual and easily updated, while reflecting the innovation and technology in the product through design and flash techniques.

The site also had to allow users to download an on-screen charger widget and clearly see the features of the product, as well as demonstrating how to use it.

The objectives

• Allow for users to download the charging widget within two clicks.
• Showcase the unique design and functionality of the product.
• Establish a new online identity for the rechargeable range.

The target audience

There are three specific targets for the website:
1. People who have already purchased the charger and have been prompted to download the widget.
2. Those who have purchased the product but require assistance on how it works.
3. Those interested in buying the charger but need more information to make a decision.

The solution

www.usbcharger.eu
Strange produced a multilingual microsite that allows users to explore Energizer's new innovation in charging systems. The Flash-based site also allows users to download the desktop widget that accompanies the charger.

The result

Client retention

The success of the microsite has spurred Energizer to comission Strange to produce a website for all its charging systems. This new site will enable Energizer to build on the presence that has been established by the microsite.