Narnia games

The brief

A challenge from publishing house Harper Collins to create a series of games to support the re-launch of the Narnia books.

The objectives

• Support the launch of each Narnia book.
• Increase awareness of the Narnia books.
• Prolong the magic and create a more real Narnia experience.

The target audience

Children between 5 and 12 years old that enjoy reading.

The solution

Strange created a series of eight games to engage the target audience and help to bring the Narnia world to life.

Importantly, the games used the original illustrations of the Narnia books, so that they could encapsulate the magic of the books, and build on their proven success. Having been supplied with the original illustrations, Strange provided all the animation to the characters.

The result

The Narnia games were very successful in connecting with the target audience and also helped to create considerable buzz around the books' launch.

The fact that the games stayed true to the original Narnia books contributed greatly to their success. The games are still live on the Harper Collins website and generate significant levels of awareness for both the books and the publisher.