Spinefarm Records UK

The brief

Produce a website for Universal’s new rock label Spinefarm Records. To support its UK launch, the Finnish rock label needed an online presence that could develop the label's online identity and act as the hub for all associated media and information.

The objectives

• Showcase all the label's bands.
• Allow for music and videos to be present on the site.
• Produce a content management system for the website to keep content fresh.

The target audience

Pure rockers; those who think that Kerrang! is too commercial, and Slayer are too
sane!

The solution

www.spinefarmrecords.co.uk
Strange produced a website that houses all of Spinefarm UK’s artists. The website covers the bands and their gigs, releases, photo galleries and media centre.

Designed for both rock fans and search engines, the site combines stunning flash animation with HTML. The site is also almost completely content managed, due to the need for constant updating with new album releases, gig details etc.