Warner Bros. Trivia game

The brief

Third party client, Warner Bros Domestic Cable Distribution, needed an engaging and interactive activity to attract clients to its site and get them to explore its programmes and offers.

The objectives

Drive clients to the Warner Brothers Domestic Cable Distribution website so they can be exposed to its marketing messages and programming library.

The target audience

Programming executives at cable networks.

The solution

An interactive trivia quiz game on movies and TV programmes. Users play the game by answering questions and compete against each other.

The competitivene nature of the game encourages users to return to the site and retake the quiz in order to beat their last score. This approach not only met the brief objectives for interactive and engaging components, but also connected with the target audience in a comfortable and familiar way.

Strange also developed a content management system to give the client flexibility in updating the questions. It enables the client to set up different competitions each month, add or remove questions and award prizes to the top players.