Choice

Choice Ltd is a men’s and women’s designer-wear independent with five stores across the south east including prestigious malls such as; Bluewater and Lakeside. The company has been trading since 1993 under the ethos of esteemed clothing and an exclusive shopping experience. In 2004 Choice Bluewater won the FHM award for UK Retailer of the Year and in 2005, FHM distributed awards regionally and the store was award as the South East Retailer of the Year. Choice approached Strange to create their online offering and ecommerce solution for a summer 2008 launch.