Universal Music Group (UMG) leads the music industry in global sales. Its worldwide operations encompass the development, marketing, sales and distribution of recorded music.
With extensive experience in the music and entertainment arena, Strange has a deep understanding of effective online promotion. Strange has worked with UMG providing website design, online marketing campaigns and online PR to sucessfully launch numerous albums and artists, including Boyz II Men, Vanilla Sky, The Cardigans, Calaisa and Finnish record label, Spinefarm.