News

Leading international fashion company SuperGroup UK, has appointed Strange to manage the UK paid search activity for both the Superdry and Cult fashion brands.  Strange will implement a multi-touch attribution model using market leading search technology provider Kenshoo to not only maximise return on investment but also provide deeper insight into individual keyword value. 

Superdry and Cult are part of the international SuperGroup UK fashion retailing company and offer quality clothing and accessories to both men and women.  The paid search activity will capture all stages, channels and user interactions in the consumer buying process to deliver more value and insight into the brand’s marketing activity.

Cass Heaphy, Online Marketing Manager at Superdry comments, “We see the importance of digital customer acquisition and place great emphasis on reaching our digital audience.  Based on the agency’s strong experience in search, particularly in the fashion sector, and their long and successful relationship with Kenshoo we have appointed Strange to manage our paid search activity and look forward to seeing some great results.”

Jonathon Boston, Director at Strange adds, “We are very excited to have been appointed by SuperGroup as both Superdry and Cult are brands whose growth we have followed with interest for years.  And it’s always great to work with clients who share our passion for progressive and innovative integrated online marketing optimisation and demand not only the best service but also appreciate and understand the importance of using the best tools available.”

The campaign begins with immediate effect.  For more information about Kenshoo please visit www.kenshoo.com.