Ryvita Party Fit Challenge campaign site launched by Strange

Strange has launched a campaign microsite for Ryvita’s new campaign, the Ryvita Party Fit Challenge.  Following the success of last summer’s Bikini Fit Challenge, this new campaign is aimed at helping women look good in their little black dresses in time for the Festive Season.

The site, www.ryvitapartyfit.co.uk, is central to the Ryvita Party Fit Challenge.  Fronted by TV presenter Fern Britton, it not only contains all the information needed to take the Challenge, but also has tips on fashion, party etiquette and getting fit. It is also easy to navigate and visually appealing.

The Ryvita Party Fit Challenge is a simple, two-week calorie-controlled plan developed with top nutritionist Wendy O’Neil.  It consists of Ryvita crispbread with suggested toppings for breakfast and lunch, plus a balanced, nutritious evening meal.  The plan has been tested on 100 women from across the UK who reported positive results.
Visitors to the site can use the body mass index calculator, to establish who should take the Challenge, find advice on staying motivated and enter a competition to win a £250 shopping trip. They can also download a Challenge kit from the site that gives day-by-day topping suggestions and evening meal recipe ideas.

To help participants enjoy the party season, the site also includes tips from celebrity stylist Mark Heyes on choosing the right little black dress for different shaped figures. There is also advice on etiquette for being a success at parties and, to encourage a long-term healthy lifestyle, there are tips on getting fit for those who don’t have time to exercise.

Paul Honey, managing director of Strange said: “We’re delighted to be making such a key contribution to such a strong brand.  Last summer’s Bikini Fit Challenge centered on a microsite we built, as does the Party Fit Challenge.  We hope to continue to build on this success in future.”