Strange builds ecommerce toy store with online marketing campaign

Strange has built Generation D, a new online toy store specialising in innovative and original games and gifts. The new estore, www.generationd.co.uk, is being supported by an integrated campaign, including social, search and email marketing.

Generation D has over 200 innovative toys, gifts, games and gadgets, for all ages from three up. They include popular characters such as Harry Potter, Transformers and Horrid Henry, along with well known brands Razor scooters and MB Games.  Helpful navigation makes shopping easy - by category, age group or product.

Leading toy distributor re:creation has created Generation D. More information is at www.recreationplc.com.