Strange creates campaign for international launch of Energizer Lumee

Strange has built a multilingual site for the European launch of Energizer Lumee, a new cordless home lighting system. Available in five languages - English, German, French, Spanish and Italian – the new website is at www.energizerlumee.eu. The campaign is supported by Social Marketing and pan European PR. 

Energizer Lumee is a range of stylish, battery powered lamps. The range includes Lumee Ambiance for creating mood lighting (available in blue and violet) as well as Lumee Kids, a safe and convenient night light in the shape of a teddy bear.

Using highly appealing visuals and comprehensive product information, the Energizer Lumee website does more than simply showcase the new range; it also conveys the relaxed and comforting atmosphere created by these ingenious portable lamps.

Jamie Sergeant, Creative Director of Strange, said “Once again we’re delighted to have played a key role in the international launch of a new Energizer product. As a brand, Energizer is very innovative and we believe that we have captured the excellent quality and strong appeal of the Energizer Lumee range.”