Barclays Ball Kids
Strange, commissioned by Progressive Marketing, has developed a new website to support the 2012 Barclays Ball Kids Programme. The Programme is a grass roots initiative giving kids aged 12 - 16 from around the country a chance to join the top eight singles players and doubles teams on court as Ball Kids for the Barclays ATP World Tour Finals.
The site features information about how to apply as well as the locations where the trials will take place. The campaign is supported by integrated social marketing via Faceook and features integrated You Tube videos of Boris Becker the Barclays Ambassador.
The site is available at www.barclaysballkids.com.