Brittany Ferries campaign
Strange has launched the new campaign website for Brittany Ferries (www.brittanyferries.com) to coincide with and support a new national advertising campaign. The advertising campaign, named ‘Where holidays begin’ includes primetime TV, press, outdoor, email, search and online display advertising.
The site acts as a landing point for the advertising activity and the campaign is aimed at increasing brand awareness across a wide audience, educating consumers on the benefits of travelling with Brittany Ferries; the widest choice of routes to France and Spain, award winning service and large inventory of holiday properties in France and Spain.
The design strategy has delivered a compelling site that uses attractive holiday imagery and clear calls to action to encourage user engagement and ultimately online bookings. Other features of the new site include Flash animation, light box image galleries and a booking engine. There are also several clear links across to the main UK consumer site for further information.
Matt Randle, Internet Services Manager at Brittany Ferries comments, “We have increasingly invested in digital communications over the last eight years and the new site really captures our brand values and showcases our offering very effectively. We continue to be impressed with Strange’s creative, technical and digital marketing expertise in delivering our campaigns.”
Jonathan Boston, Director at Strange adds, “We are very proud of the long-standing and successful relationship that we have with Brittany Ferries. The new campaign site offers an inspirational and aesthetically pleasing user experience that really helps support the campaign message that holiday begin with Brittany Ferries.”