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March 17, 2008

Strange Corporation Wins Brittany Ferries Digital Communications Brief

Strange are celebrating after being awarded the digital communications brief from Brittany Ferries, one of the major ferry operators to France and Spain. Strange was successful in its pitch and subsequently picked up the web design, advertising and media planning and buying, PPC and SEO briefs from the international ferry operator, whilst also retaining the email marketing account.

The win was awarded to strange corporation after a four-way pitch between undisclosed digital and full service agencies. Strange has worked with Brittany Ferries for the past two years, and is responsible for conceiving and managing their email marketing campaigns. Brittany continues to be impressed with strange’s work, and as a result, asked them to pitch for all aspects of their digital marketing requirements, including web design, advertising and media planning and buying, which also includes a significant PPC spend.

Matthew Randle, Internet Services Manager of Brittany Ferries, explains, "We were aware of strange’s online design and technical credentials and, after a thorough pitch process, they have now demonstrated a broader range of digital marketing services. We are confident that we will see efficiencies and improved results as a result of a one-stop-shop digital marketing solution".

Paul Honey, Managing Director of strange corporation, adds, "This has been a real team effort by strange corporation. We have a vision of how we believe organisations should approach digital marketing and we are very excited that Brittany Ferries share the same vision".

Jonathan Boston, Technical Director of strange, goes further and states, "by taking a macro view of display, PPC, viral, affiliate and email marketing, it is much easier to distribute marketing budgets in the most effective way. However, even the most effective media planning and buying is negated when the agency has no control over the efficiency of the destination web site. Strange are now in a position to optimise not only their media spend distribution, but also equally as importantly retain the increasing amounts of traffic we will be driving to the Brittany Ferries site and convert them into successful bookings at previously unprecedented levels".

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