Leger Holidays appoints Strange for 2008 online marketing

Strange has won the brief for a large slice of Leger Holidays’ online marketing spend for 2008. It will be managing the travel company’s PPC and online display - both planning and creative - as well as its affiliate strategy for 2008 .

Strange was chosen for its integrated digital capabilities, particularly the enthusiasm of its executives and experience in building optimised campaigns across key online channels.

Leger Holidays is one of the UK’s leading continental coach tour operators, specialising in European destinations, Disneyland Paris, and Battlefield tours. More information is available at www.leger.co.uk.

Kingsley Roberts, Business Director of Strange, said: "Leger is an ideal partner for Strange, being ambitious, strategic and fast-moving. Our combined hope is to build a significant amount of incremental business through a more integrated programme."

Strange won the Leger account from the previous incumbent following a four-way pitch. It will be directed by Jonathan Boston, who oversees Strange’s growing vertical presence in online marketing for the Travel Industry.