New Drunknmunky site captures brand's essence

Strange has created a new site for Drunknmunky, the urban streetwear brand, at www.drunknmunky.co.uk. Using animation, the new site showcases the latest collections and will play a key role in building the brand by giving both loyal and new followers the opportunity to engage with it digitally.

Dave Shanks, Managing Director of Drunknmunky, said: “We have been delighted with the outcome of the new website and the creative abilities of Strange. They have created the perfect showcase for the brand and captured the essence of Drunknmunky perfectly in an urban/ oriental crossover which sets Drunknmunky in the direction for a digitally focused 2010."

Taking the urban fashion label’s twin influences of contemporary street culture and ancient martial arts philosophy, Strange has created a street scene for users to explore. This has locations that showcase upcoming collections and sponsored artists, and also explain the history and philosophy of the Drunknmunky brand.