Nivea Visage Expert Lift site goes live

A new site supporting the launch of Nivea’s first skincare range for women over 50 has just launched.  The Nivea Visage Expert Lift site has been built by Strange to fit seamlessly into Nivea’s UK site at http://www.nivea.co.uk/expertlift

Built in Flash, the new site has a significant interactive element, as well as extensive information about the new Expert Lift range and how skin ages, plus an area to apply for free samples. 

The three main sections are: 1.) Discover the Nivea Visage Expert Lift range, 2.) Know your skin at 50 with Amanda Banks, facialist to the stars, and 3.) Ode to being 50 – the interactive area.  Here women can submit their thoughts on what it feels like to be 50 and what advice they would give their younger selves.  They can also vote for entries and a prize will go to the most popular. 

Paul Honey, Managing Director of Strange, said “We’re delighted to be playing such a key role in this product launch.  Nivea really understands the value of using online channels to both educate and engage its target market.�