Strange builds and promotes ecommerce pharmacy

Strange has built a new online pharmacy ecommerce site, www.thehealthcounter.com. An integrated online marketing campaign is also being run by Strange to support the new site. 

Developed as a joint venture between the Day Lewis pharmacy chain and the Ceuta marketing group, TheHealthcounter.com uses clear, graphics, simple navigation and extensive product descriptions, to retail over 1,400 health and beauty products, while also giving advice on topical health issues such as Swine Flu. The new site is part of a larger integrated online campaign that includes social, search and email marketing.

Day Lewis is the largest independent pharmacy group in the UK, with more than 160 pharmacies in the south and south west of England.  The Ceuta Group is a leading outsourcing sales and marketing company within the healthcare and beauty industry in Europe.