Strange kicks off integrated marketing campaign for the FJB Hotel Group

This week sees the start of Strange’s online marketing campaign for the FJB Hotel Group.  Having recently created a new website for the luxury hotel group at www.fjbhotels.co.uk, Strange will be using paid search, display, email, affiliate programmes and SEO for the campaign.

It is the first time that the FJB Hotel Group has used digital advertising, the overall aim of the campaign being to generate incremental business, especially during the low season. 

Strange will take advantage of the flexibility of online channels to adjust advertising messages in line with the seasonally changing needs of the FJB hotels. The FJB Hotel Group has four hotels, three of which are the only hotels on the exclusive Sandbanks peninsular in Dorset, home to some of Britain’s best beaches and most expensive homes.  They are the Haven Hotel, the Harbour Heights Hotel and the Sandbanks Hotel.  The fourth hotel, the Chine, is located close to Europe’s first artificial surf reef in Boscombe, Bournemouth. 

The new FJB Hotel Group website is content managed and built for SEO. “One month on and already we can see major improvements in the rankings” commented Jonathan Boston,  Director at Strange.