Strange launches ecommerce solution for branded fashion retailer, Choice.

Strange has launched a new ecommerce solution for Choice, a designer wear retail chain based in south east England. A wide selection of the high end men’s and women’s clothes, shoes and accessories stocked by Choice can now be purchased at www.choicestore.co.uk.

The ecommerce solution is built using Strange's proprietary ecommerce technology, 'Store by Strange' which is fast becoming the solution of choice for retailers wishing to roll out a cost effective online marketing program. 

The ecommerce solution showcases around 25 brands, including Ralph Lauren, Juicy Couture, DKNY and Diesel.  Strange designed the site to reflect the status of these brands in the overall look and feel, and by using high quality shots of the clothes and accessories featured.

In keeping with the Choice ethos of providing a good shopping experience, the website is easy to navigate and visitors can shop by brand as well as by category. Strange also built the site for SEO, both in terms of the architecture and the information provided.

“Choice has really excellent buyers and is often first in the UK to stock new, innovative brands” said Jamie Sergeant, Creative Director of Strange. “So we’re reflecting their innovation and showcasing their brands in a very stylish way.”

Established 15 years ago, Choice now has five stores in Kent, Essex and London Docklands.  The largest is Choice Bluewater, an ultra-contemporary 10,000 square foot unit with awesome décor, where the emphasis is as much on the shopping experience as the clothes.