Strange launches Horrid Henry and MushaBelly campaigns

Strange has launched an online advertising campaign to drive traffic to the new children’s microsites it has built for re:creation, the innovative games and toys distributor. These two microsites are at www.bigtoystore.co.uk and feature the popular characters, Horrid Henry and MushaBelly. 

Both sites are built in Flash, are interactive and based around a competition for the purpose of data collection.  The microsites are being advertised on major children’s websites.

On the Horrid Henry site, children have to guess Horrid Henry’s favourite catchphrase, while on the MushaBelly site they can click on the different characters to hear their sounds and then work out whose sound is given in the competition.  Both competitions close on 31 December 2008.