Strange launches Peter Werth online store

Strange has launched a new online store for leading menswear brand, Peter Werth. The new site, at www.peterwerth.co.uk features a wide range of clothing, as well as shoes and accessories.

This ecommerce site is based on the proprietary technology ‘Store by Strange’, a flexible, cost effective ecommerce solution, that has become a popular option for fashion retailers looking to establish online sales and marketing programs.

The aim of the online store is to widen Peter Werth’s distribution by providing easy access to as full a collection of its products as is possible.   Peter Werth currently has many department store concessions and three stores of its own.  

Showcasing over 80 items in 12 categories, the new site has been built for easy navigation and SEO, both in terms of its architecture and the information provided.  This is also enhanced by the Magazine section, which contains blogs, news, etc. 

Paul Honey, Managing Director of Strange said: “The Peter Werth brand has become synonymous with on trend design, quality and performance and so we’ve made sure that these qualities are reflected in the online store.�?

Strange is also supporting the new online store with strategies to build an extensive mailing list, along with online marketing through social networking sites. 

The Peter Werth brand specializes in smart casual men’s fashion, ranging from tailored jackets to jeans and t-shirts. Now more than 30 years old, the quality driven brand has successfully carved a niche in providing sharp, exciting designs that are technically crafted and give great value.

The new site showcases both new lines from the spring/summer 2009 ‘Shine’ collection as well as popular, well established products.  It also features the recently launched WERTH label, which is just as technical, but sportier and more urban than Peter Werth.