Strange provides site for T-Mobile ‘Double it’ campaign

Strange is providing the site for T-Mobile’s ‘Double it’ campaign which is being promoted to young adults through the RSVP alliance.  The site is the focal point of the campaign, providing information on the ‘Double it’ special offers, discounts and competition prizes.

Giving users reasons to return to the site and keeping them engaged is pivotal to this eight-week campaign.  Strange is therefore changing the site each week to reflect one of eight themes: 1) Money, 2) Going out, 3) Music, 4) Fashion/looking good, 5) Holidays/Christmas, 6) Weekends/travel, 7) Mates, and 8) Dating/flirting. 

The T-Mobile offer on which the ‘Double it’ campaign is based is also explained on the site.  This gives pay as you go customers £10 free credit to use at the weekend if they top up £10 or more on a weekday.

New discounts and prizes relevant to the current theme are added each week.  For the ‘going out’ themed week, the 12 discounts include two-for-one entry to the Ministry of Sound and Tenpin bowling centres. The four prizes include two tickets to the Kaiser Chiefs plus a makeover, photo shoot and makeup.

The ‘Double-it’ site also has a VIP access area, providing exclusive competitions to existing T-Mobile customers.  There is also a section with useful tips on going out, and another polling what users would like to last longer - the perfect date or a night out with mates.

The RSVP (Real Sound Vision Print) alliance is between Viacom Brand Solutions, GCap Media and IPC Media.

Click here to view the site