Strange site generates massive consumer engagement for Freederm

The site built by Strange for the Freederm competition to win a dream job for a day has generated a huge response.

Winning entries can now be viewed at www.findmyfreederm.co.uk. The competition has five dream job prizes: MTV news presenter, NME photographer, LOOK stylist, BIG TOP 40 presenter and Choice FM radio DJ.

Entrants were required to upload relevant photos or video footage, according to the prize they were interested in. Users could then view and vote on the entries.

The competition was part of an interactive campaign negotiated by RSVP, the collaboration between Viacom Brand Solutions, Global Radio and IPC Media.