Strange wins Peter Werth integrated online marketing brief

Strange has won a three-way pitch to develop a transactional website and online marketing campaign for the premium menswear brand, Peter Werth.

The brief was given to Strange because it has extensive experience in providing Ecommerce solutions for fashion brands, along with the ability to support the ecommerce store with integrated online marketing.

“We chose Strange not only because they made a great pitch, but because they really understand our business, having steadily built an excellent track record in fashion etailing and online marketing” said Greg Tufnell, Chief Executive of Springrealm Ltd, the fashion group that owns the Peter Werth brand.

The new Peter Werth site www.peterwerth.co.uk will initially go live with a blog in mid March, followed by a full launch at the beginning of April. Jamie Sergeant, Creative Director of Strange, said: “Peter Werth is a great brand that will benefit hugely from the flexible ecommerce solutions we’ve developed in-house, and from our experience in online marketing. As an agency, we’re very happy to grow our involvement within the fashion industry.”

Widely recognised for providing the 18-35 year old man with a combination of design, fashion and quality, the new site will also include the launch of the new, more technical brand Werth.