Ryvita Challenge Banner Campaigns

To raise awareness of the Bikini Fit Challenge online and encourage engagement with the Ryvita brand. Strange created a range of interactive banners that allowed users to click through to the site to take part in the challenge.

In addition, display advertising was also used to promote the Christmas Party Fit campaign. The main focus of the Ryvita Party Fit Challenge was to help women fit into their “little black dress” in time for the party season running up to Christmas.

The expandable banner concept focused on interacting with the users by encouraging them to “pull the popper”. Once the users had interacted with the banners they were encouraged to click through to take part in the challenge and explore the competition in the campaign site.