As a Drupal Association Organisation Member, we’ve been proud supporters of Drupal for many years and Drupal is our go to CMS for many of our web development clients. When new Drupal releases launch, we’re often busy helping clients plan their upgrade path and with Drupal 10 launching in December, it’s a busy end to the year for our web development teams.
Drupal 10 upgrade path
If you’re already on Drupal 9 then upgrading to Drupal 10 is a relatively simple upgrade. However for older versions of Drupal, the upgrade path is a little more complicated. Drupal 9 provides the required technical architecture to upgrade to Drupal 10 and with Drupal 7 end of life scheduled for November 2023 and with Drupal 8 already retired in November 2021, there is no better time to make sure you’ve upgraded to Drupal 9.
Drupal 10 borrows heavily from Drupal 9 an includes several key features of Drupal 9
Themes are overhauled with Seven being replaced by Claro as the administration theme, the default Bartik theme is replaced by Olivero and there’s a new theme Starterkit tool for theme creation
CKEditor 5 replaces CKEditor 4 for a more up to date editing and content management experience
Symfony 4 is replaced by Symfony 6 and PHP 8.1 is used
System management and development is greatly enhanced with Distributions, Starter Kits and Recipes that can help make the ideal start points for new projects and there’s plenty of pipeline developments coming soon too. Automatic Updates will help ease system maintenance tasks with intelligent patching capabilities and Project Browser will help admins easily find new modules and themes for their projects.
All in all Drupal 10 promises to be a feature rich and important landmark in the evolution of the Drupal platform and as an agency committed to Drupal development, we look forward to our clients making the most of the new release.
If you’ve ever wanted to look at what ads brands have live on Google but know that conducting search after search will never give you the full picture, you’re going to want to read this.
Introducing the Google Ads Transparency tool!
Launched in September 2022. it allows you to see all Search, Text & Video ads by any brand currently advertising on Google. You can also filter by date, territory and ad format.
Over the past couple of years, Google has been building on its transparency programme. This started with the advertiser identity verification programme – asking advertisers to provide documents that prove they are who they say they are, what country they operate from and details of what is being sold – and has now expanded to include ‘About this Ad’ disclosures.
In Google’s official announcement they said “This transparency helps users learn more about the company behind a specific ad. It also helps differentiate credible advertisers in the ecosystem, while limiting the ability of bad actors to misinterpret themselves.”
This means anyone will be able to click to learn more about the advertiser, but more importantly view all their ads from the last 30 days.
Step 1: Search for a brand/product on Google to trigger an ad.
Step 2: Click the dropdown arrow next to the ad, to the right of the display URL
Step 3: An ‘About this ad’ panel will open, click ‘See more ads by this advertiser’.
Step 4: You’ll be navigated to Google’s Ad Transparency page, which will list all the ads the advertiser is currently serving.
Here you are able to adjust the date range, location and ad format to refine your browsing.
So why is this useful?
The tool allows you to see what creative and messaging other brands are currently using in rotation. It provides an opportunity for inspiration to improve your own advertising, perhaps expanding from text only ads to broader campaign types such as Display and Video.
The tool might also enable you to spot a gap in the market to help differentiate your brand from your competition.
Thinking in terms of competition, it can be a great tool for auditing and providing insight into competitor advertising and the types of copy and creative they use. Being able to clearly see your competitors’ USPs, promotions, brand messaging, photography etc. could influence your performance marketing calendar.
As digital marketers, this is a useful feature from Google, providing better competitor insight to inform and differentiate the marketing strategy we provide our clients. It is also a responsible move in the right direction to provide transparency and control to the user, creating an overall more trustworthy ad experience.