One of the greatest benefits of the Magento platform is the large number of options available to develop on the platform. Internal teams, freelancers, agencies and outsourced development teams, are among the many choices.

But how do you know if the work will be or has been completed properly? How do you know that the platform will enable you to meet your business objectives?

That's where we can help.

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Improve your ecommerce performance with Magento

Magento requirements and definition

Getting your Magento project properly specified is key to making the project run smoothly. We can help identify the requirements and define the project in detail, whether it's a complete rebuild, re-platform, creative refresh, version upgrade, migration to Magento 2, extension development or integration with a third party system. 

Our proven methodology for discovery, definition and planning helps to ensure that the planned solution is the right one, while our experience on the Magento platform can help you to get more from it.

Our services include;

  • Defining key business requirements
  • Specifying functionality
  • Defining technical approach
  • Wire frames, UX and prototypes
  • Specification of hosting and DevOps
  • Estimation of project budget and work plans

Multi currency, multilingual and multi store projects

If you're planning to expand your site, Magento offers multi store, multilingual and multi currency capabilities. Any such expansions have to be planned properly to give a full picture of the work involved.

In our experience, it's easier to complete projects successfully if a clear definition of the work required is known at the outset. Additionally, you need to understand the full extent of the work likely to be needed within the platform and its extensions to support this. As part of this service, we help configure sales tax, VAT and other requirements specific to different countries.

Analytics, tagging and tracking

You no doubt understand the importance of being able to monitor, measure, analyse and adjust. This is why we've developed considerable expertise in Magento tagging, tracking and analytics. Most of our work in this field is using Google Tag Manager and Google Analytics enhanced Ecommerce, as well as Google’s data layer to get the right information into your analytics platform. We also work with the majority of publisher tracking pixels and many of the other enterprise analytics platforms.

Magento audits and technical reviews

To understand how well your site has been developed and how easy or difficult it will be for you to upgrade, migrate or develop new functionality, we use certified Magento Developers and can perform technical code audits on your Magento site.

By comparing the code base with known versions, and seeing how custom enhancements have been developed, we can ascertain whether they conform to Magento best practices. The front-end theme HTML, CSS and JavaScript can also be reviewed to see if site speed and SEO performance can be improved.

We’re experts in Magento hosting and DevOps so that site stability, performance and resilience can be reviewed and recommendations can be made to improve them.

Customer acquisition, conversion and retention

Do you feel that your Magento store just doesn’t seem to be performing as it should? We'll help you discover why with services to help you understand where the problem might lie.

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Improve your ecommerce performance with Magento

Multi month/year/channel forecasts and models

We use source data from your systems such as Magento, Google Analytics and email broadcast systems, along with data from your marketing channels to build an extensive data model of the commercial performance of your site.

By understanding the relative performance, along with conversion rates of new and returning customers, and different marketing channels, while taking into account other factors such as seasonal variations, we can understand what scope there is for improvement.

Data never lies, so an accurate data model provides honest answers to key strategic questions, such as:

  • Should I use the budget to improve my Magento site or spend it on marketing?
  • To increase revenue, what should my priorities be?
  • Which marketing channels should be priorities for review because they are under performing?
  • If I invest in SEO and content, will it pay off?
  • Am I likely to improve sales with display advertising?

Acquisition channels

These are the channels that we can review to see if you could get better performance:

  • PPC, Google Shopping, remarketing and other biddable media
  • Paid social advertising
  • Organic traffic and SEO capabilities
  • Referral traffic strategies
  • Marketplaces and aggregators
  • Display advertising

Conversion

Are you concerned about onsite conversion rates? These are the techniques we would use to find out where there's room for improvement in the commercial performance your Magento site:

  • Review brand positioning and creative 
  • Customer experience, UX and user testing
  • CRO programmes
  • AB testing programmes
  • Construction of funnels and goals
  • Analytics and page performance studies
  • Remarketing and lead nurturing techniques

Retention

Keeping customers engaged with your brand and maximising lifetime customer value is a challenge for any marketer. To help we apply the following techniques:

  • CRM and customer segmentation
  • Triggered promotional and incentives strategies to increase retention
  • Remarketing to lapsed customers
  • Social marketing

Working with partners

We specialise in building and hosting Magento sites, and have therefore developed deep areas of expertise in this area. We're experienced at working with other agencies and partners, whether as a 'white label' arrangement or through an introduction.  

If you represent an agency specialising in design, creative, marketing or advertising, you can use our expertise to benefit your clients.

Our experience includes working with large brands (eg Google, Nike and MTV) as well as small brands and the charity sector. And we're know how to handle multiple end clients and approval processes.

Questions?

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