Google and Microsoft ads 

Our expertise lies in understanding your business objectives and converting them into campaigns that bring value to your business. Additionally, being a Google partner gives us access to beta programs that can give your campaigns an edge over the competition and we’re quick to adopt new engine features to ensure the best possible results.

Search campaigns

Using audience and customer data, a mixture of bidding strategies and the power of Google’s algorithm, we get your message in front of the right people at the right time and with the right message.

Video campaigns

A well-crafted video can help boost engagement, drive conversions, and increase brand awareness. Using video in your marketing strategy, can help you reach a wider audience, and increase brand recall and customer loyalty.

Shopping ads

This targeted channel allows your product inventory to be displayed to consumers at a critical time in the purchase decision journey. We have a range of services to help you from the creation of complex product feeds to campaign management and optimisation.

Display campaigns

Google’s display network offers a cost effective way to help raise awareness and drive consideration as well as retarget people who have visited your website before. Aside from Google’s network we have relationships with several programatic display networks and publishers.

Service highlights

• PPC strategy and audits
• Google grant PPC account management
• Google and Microsoft PPC campaign management
• Shopping and feed management
• YouTube campaigns
• Display campaigns
• Exceptional client service and reporting

SEO

With a reported 200+ factors that Google may, or may not, use to determine your site’s visibility for searches, there is a lot to understand about SEO. We help clients run successful SEO programmes covering three broad service areas;

1. Technical engineering – making sure the website is well engineered and adopting the various best practices as detailed by Google
2. Content – good, unique and engaging content
3. Popularity – the popularity, expressed generally by ‘respected’ links, to your website and your content

We think think about SEO from Google’s perspective. Fundamentally, Google wants to return the best search results for a user’s query. That’s at the heart of their business, and that’s why so many people use Google as the default search engine.

Each area of SEO needs a well thought through strategy to achieve good organic search performance.

Service highlights

• SEO strategy and governance
• SEO onsite and offsite audits
• Technical engineering and development
• Content production
• Reporting

Conversion Rate Optimisation

All too often, businesses start CRO tests with a preconceived idea of the issue and where the problem lies. Whilst this may be valid in some cases, often it’s better to make sure there’s a clear understanding of which parts of the business are under performing and the reasons behind this.

Before undertaking tests, we recommend understanding the full customer journey. The website journey is an obvious one, but how the customers find you and by which channels is also important to understand. We also recommend customer testing where possible.

Understanding potential roadblocks to conversions or poor user experience starts with some basic questions. These are just some of the questions that we ask in order to recommend relevant CRO tests:

• Do you have a thorough understating and implementation of the various conversion funnels with sufficient data to show where drop offs occur?
• Do your pages load quickly?
• Are products reasonably priced?
• Does your site work in the browsers and devices that your customers use?
• Is it easy for your customers to find all the information they need and can they navigate easily around the website?
• Does the site creative resonate with the target market?
• Is the copy clear and relevant to your target market?
• Does all the website functionality work well, or are there areas where functionality could be improved?
• Are all the form fields well designed?
• Are the basket and checkout pages well thought through?

Once a hypothesis has been determined, the process of constructing a suitable test to determine if the assumption is correct, can begin.

Service highlights

• Media channel performance audit
• A/B and Multi variant tests planning and management
• Page design and specification
• Reporting