Customer Relationship Management 

Your brand probably has it's own definition of CRM. It's is a widely used terms which can cover many different disciplines. At the heart of CRM, however, there are two important concepts that can be used to enhance performance:

  1. Customer segmentation
  2. Marketing automation

Segmentation strategies typically revolve around segmenting customers into meaningful groups according to their behaviour, interactions with your company and their value. Some use a Recency Frequency Monetary (RFM) model to achieve this, and others will also add other factors such as demographic profiles. Once segmented, communications (including your website) can be tailored appropriately. 

Marketing automation takes the manual work out of interacting with your customers by automating common tasks. Workflows are set up and actions prescribed based on certain events. 

We can help integrate many of the top CRM and marketing automation systems, including Salesforce, Sugar, Hubspot and Marketo. We also help build custom CRM solutions using the open source ORO CRM platform.

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Improve your marketing performance

Email marketing

Good email marketing campaigns allow you to target specific customer groups with relevant and timely messages. Most email broadcast systems allow you to segment customers based on behaviour, and set up automated and triggered email campaigns.

We provide a complete range of email services, including

  • Platform selection
  • Segmentation and automation
  • Deliverability audits
  • Email template design and build
  • Cost effective email broadcast for high volume campaigns
  • Campaign reporting and optimisation

As an agency, we're experienced with most email broadcast systems, including Maxemail, Silverpop, Campaign Monitor, dotmailer and MailChimp.

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