An inspirational website to support Clearasil’s advertising proposition, “Clearasil causes confidence”, showcases Strange’s ability to combine interactive and engaging features.
Aimed at young people, the website encourages users to post challenges they would complete to show their confidence. The posts will be entered into a competition, with winners receiving £2000, plus the chance to film their challenge, with the videos uploaded to the site to encourage users to return.
To provide inspiration, videos of celebrity TV presenters O J Borg and Carole Machin taking challenges as well as 11 street challenges are built into the site, all linked through YouTube.
The project furthers Strange’s relationship with Real Sound Vision Print (RSVP), which commissioned the site on behalf of Reckitt Benckiser, owner of the Clearasil brand.