- Expectations for streamlined processes among purchasing teams
- The growing influence of millennials in purchasing decisions
- The expansion of online marketplaces, and
- The rate at which technologies are advancing and converging
- 89% of B2B purchasing research conducted online
- 46% of purchasing research conducted by 18-34 year-olds
- B2B players using smart technology 15% more profitable
- Only 16% of B2B companies’ customer experience on a par with best in B2C