Latest trends in B2B ecommerce

It’s no secret the B2B ecommerce landscape is undergoing fundamental changes and this white paper looks behind four key factors that are now coming to the fore to create the perfect storm for companies in the B2B sector:

Expectations for streamlined processes among purchasing teams
The growing influence of millennials in purchasing decisions
The expansion of online marketplaces, and
The rate at which technologies are advancing and converging

Getting your B2B ecommerce strategy right is important as the following stats reveal:

89% of B2B purchasing research conducted online
46% of purchasing research conducted by 18-34 year-olds
B2B players using smart technology 15% more profitable
Only 16% of B2B companies’ customer experience on a par with best in B2C

Click here to download the B2B ecommerce white paper

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