News and views

Although we’re well into the digital age, it can be surprising how many organisations have yet to embrace the full potential of digital. Most will have incorporated digital in some way, a PPC campaign here and a new website there, but the greatest benefits will be found by embracing technology to permeate through all operations.

Whether your business is continuing as usual, adjusting your offering, or ceasing to trade for a period of time, in the current climate it is important to continue to put your customer first when planning your campaigns. Make sure they can easily access information about your business and are exposed to positive messages from your brand in these uncertain times.

Tourism is one of the UK’s biggest industries, and the recent Coronavirus outbreak is having far reaching impacts on the industry. The situation is fast moving. Advice that works for one company may not work for others and advice that is relevant at one moment in time may well be irrelevant in a matter of hours. Whilst the situation that a global tour operator faces may be very different to that of a UK campsite, it is also true that government restrictions, customer anxiety and significant disruption are common to all in the industry at the moment.

When it comes to reaching your audience online, search engines and social media platforms are dominated by consumers. This means that digital giants like Google and Facebook are constantly creating new innovations and products which make it ever easier to facilitate B2C relationships on their ad platforms.

Connecting with B2B audiences through digital marketing channels can often be challenging, and in a lot of cases it can be expensive because it’s difficult to distinguish between valuable B2B users and consumers due to crossover with B2C traffic. On top of this, professional industries such as logistics or finance have limited audience sizes and small keyword sets, meaning that competition levels are high, and costs go up.

The Facebook Ad Auction demystified plus tips on how you can structure your Facebook campaigns in a way that works with the algorithm.

How to use the Drupal Dialog API with a custom AJAX callback to improve UX

2020 is a special year for Strange. It marks our 20th anniversary, making us one of the longest established digital marketing agencies in the South.

With Drupal 7 and Drupal 8 reaching end of life in November 2021, the Drupal 9 release currently targeted for June 2020 is being widely anticipated by many Drupal site owners. For those using the latest releases of Drupal 8, the upgrade process should be a relatively straightforward project, but for those websites still using Drupal 7, the upgrade process is likely to be a considerable amount of work and a project that will need careful planning.

We’re delighted to be working with Spryker, a unique commerce os.

Strange launch website for new Brittany Ferries ship Honfleur.

This month we’re celebrating the opening of our new office in central Bristol.