We have launched a website to support the Barclays Ball Kids Programme, acting as a hub for the campaign, and introducing social marketing across Facebook and You Tube to raise awareness.
We were commissioned by Progressive Marketing, and have developed a new website to support the 2012 Barclays Ball Kids Programme. The Programme is a grass roots initiative giving kids aged 12 to 16 from around the country a chance to join the top eight singles players and doubles teams on court as Ball Kids for the Barclays ATP World Tour Finals.
The site features information about how to apply as well as the locations where the trials will take place.
A comprehensive eCRM programme is also used to communicate with applicants throughout each stage of the process.
The campaign is supported by social marketing campaigns on Facebook and also features integrated You Tube videos of Boris Becker, the Barclays Ambassador.