Strange Wins Gold Standard Award From The Chartered Institute Of Marketing
By Paul Honey
Strange’s work with Brittany Ferries has won a Gold Standard award at this year’s Travel Marketing Awards, as well as an award for ‘Integrated Campaign of the Year’.
Working with the Walker agency, Strange won ‘Integrated Campaign of The Year’ for Brittany Ferries, and were one of just four winners on the night to be awarded the highest accolade of Gold Standard. The 2010 campaign promoted ferry travel to Spain as a viable alternative to flying, and positioned Brittany Ferries as the service of choice to start your holiday.
The awards, organised by the Chartered Institute of Marketing, recognise and reward the very best creative work in the travel sector and encourage the highest standards for competitors. Fellow winners included Virgin Holidays, TUI UK and VisitBritain.
The integrated creative from both agencies, including web, search marketing, display advertising, email, social, online PR, press, outdoor, DM, TV, radio and brochure production, has delivered exceptional results over the last 10 years for Brittany Ferries.
This is one of the most prestigious categories of the awards and to be listed as a gold winner alongside some of the biggest names in the travel industry is a great honour.