Paid search for Animal

Paid search for Animal

Animal, the UK action sport lifestyle brand, has tasked us with implementing and managing a PPC campaigns that deliver sales targets within strict ROI limits over the last five years. The campaigns need to be flexible and responsive, to react to seasonal product lines and sales events effectively and, in turn, maximise emerging sales trends.

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Solution

Using Kenshoo Enterprise as a PPC management platform for Animal, we deployed the full benefits of multi-click sales attribution and portfolio bid management to create thousands of bid adjustments every day, keeping the PPC ads in their optimum positions to generate orders within target ROI.

Close collaboration on new products, sales events and offline trends mean new keywords keep the campaign both agile and high performing.

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Additional performance has been achieved with campaign strategies for mobile devices and regions of the UK, as well as the introduction of remarketing campaigns to drive incremental sales by encouraging return visits.

Results

Strong year on year improvements in revenue and ROI.

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Strange have consistently delivered for us, month in month out. They work hard to meet our business targets.

Nathan Coles
Ecommerce Trading Manager, Animal