Digital marketing servicesto help your business grow
Digital Marketing
We like challenges. They’re a great opportunity to demonstrate our expertise. Whether the market is crowded or your audience is hard to reach, our digital marketing services can help you unlock growth. Working up and down the funnel, we deliver the right message at the right time to your target audience.
We’re channel agnostic too, from initial awareness and consideration, through to direct response and retargeting, we use your business objectives and data to guide us.
Google and Microsoft ads
Our expertise lies in understanding your business objectives and converting them into campaigns that bring value to your business. Additionally, being a Google partner gives us access to beta programs that can give your campaigns an edge over the competition and we’re quick to adopt new engine features to ensure the best possible results.
Search, Demand Gen and PMax campaigns
Using audience and customer data, a mixture of bidding strategies and the power of Google’s algorithm, we get your message in front of the right people at the right time and with the right message.
Video campaigns
A well-crafted video can help boost engagement, drive conversions, and increase brand awareness. Using video in your marketing strategy, can help you reach a wider audience, and increase brand recall and customer loyalty.
Shopping ads
This targeted channel allows your product inventory to be displayed to consumers at a critical time in the purchase decision journey. We have a range of services to help you from the creation of complex product feeds to campaign management and optimisation.
Display campaigns
Google’s display network offers a cost effective way to help raise awareness and drive consideration as well as retarget people who have visited your website before. Aside from Google’s network we have relationships with several programatic display networks and publishers.
Service highlights
- PPC strategy and audits
- Google grant PPC account management
- Google and Microsoft PPC campaign management
- Shopping and feed management
- YouTube campaigns
- Display campaigns
- Exceptional client service and reporting
Social marketing
A well-crafted social media plan can bring many benefits, regardless of your marketing goals. Our expertise in the social media landscape allows us to collaborate with you in identifying the platforms and strategies that align with your business objectives.
Paid social
Our proven approach ensures that your campaigns reach their full potential, no matter what your objective is. Whether it’s conversions, brand awareness or website traffic, we’ll help make your media budget work harder.
Service highlights
- Paid social strategy and audits
- Facebook, Instagram, LinkedIn, YouTube, TikTok, Twitter campaign management
- Catalogue feed management
- Exceptional client service and reporting
Organic social
We have a range of services to help brands manage their social presence. From channel audits and content generation to competitor research and brand monitoring, we can help you manage your social presence effectively and make sure it’s aligned to your business objectives.
Service highlights
- Channel audits
- Competitor analysis
- Audience research
- Brand monitoring
- Content generation
- Channel management
- Campaign management and optimisation
- Reporting
SEO
With a reported 200+ factors that Google may, or may not, use to determine your site’s visibility for searches, there is a lot to understand about SEO. We help clients run successful SEO programmes covering three broad service areas;
- Technical engineering – making sure the website is well engineered and adopting the various best practices as detailed by Google
- Content – good, unique and engaging content
- Popularity – the popularity, expressed generally by ‘respected’ links, to your website and your content
We think think about SEO from Google’s perspective. Fundamentally, Google wants to return the best search results for a user’s query. That’s at the heart of their business, and that’s why so many people use Google as the default search engine.
Each area of SEO needs a well thought through strategy to achieve good organic search performance.
Service highlights
- SEO strategy and governance
- SEO onsite and offsite audits
- Technical engineering and development
- Content production
- Reporting
Analytics, tagging and tracking
The ‘digital plumbing’ that underpins much of the work we do is vital to get right and thankfully, our technical expertise ensures we have robust tracking and analytics environments for our clients.
Google Analytics
With GA (universal Analytics) being retired in 2023 and GA4 now firmly in place, it’s more important than ever to make sure your analytics deployment is correctly configured.
Google Tag Manager
We love GTM, Google’s system for easy configuration and deployment of tags on websites and mobile apps. But it needs careful management to make sure tracking tags are correctly implemented.
Service highlights
- GA audit
- GA4 implementation
- Google enhanced conversion and consent mode implementation
- Tracking and conversion audits
- Management of Google Tag Manager
Conversion Rate Optimisation
All too often, businesses start CRO tests with a preconceived idea of the issue and where the problem lies. Whilst this may be valid in some cases, often it’s better to make sure there’s a clear understanding of which parts of the business are under performing and the reasons behind this.
Before undertaking tests, we recommend understanding the full customer journey. The website journey is an obvious one, but how the customers find you and by which channels is also important to understand. We also recommend customer testing where possible.
Understanding potential roadblocks to conversions or poor user experience starts with some basic questions. These are just some of the questions that we ask in order to recommend relevant CRO tests:
- Do you have a thorough understating and implementation of the various conversion funnels with sufficient data to show where drop offs occur?
- Do your pages load quickly?
- Are products reasonably priced?
- Does your site work in the browsers and devices that your customers use?
- Is it easy for your customers to find all the information they need and can they navigate easily around the website?
- Does the site creative resonate with the target market?
- Is the copy clear and relevant to your target market?
- Does all the website functionality work well, or are there areas where functionality could be improved?
- Are all the form fields well designed?
- Are the basket and checkout pages well thought through?
Once a hypothesis has been determined, the process of constructing a suitable test to determine if the assumption is correct, can begin.
Service highlights
- Media channel performance audit
- A/B and Multi variant tests planning and management
- Page design and specification
- Reporting
Let's chat. Tell us a bit about your project.
If you prefer to speak with someone, call 01202 203160 or if you'd like to book a 30 min meeting to see if we can help just let us know and we'll arrange a call with one of our Directors.