Case Study

SEO and Social Success for Holiday France Direct

Like many businesses, Holiday France Direct wanted to increase the volume of visitors to their website from non-paid traffic, and increase their social reach and engagement. They came to us with a brief to upgrade their site to target potential customers better, and to set up and manage a programme of monthly SEO and Social activity.

Brief

Holiday France Direct came to us with a brief to solve 3 business challenges. Firstly to upgrade their website site to improve targetting of potential customers, secondly to set up and manage a programme of monthly onsite and offsite SEO activity and thirdly run their social media channels for them.

Approach

With thousands of properties located in popular destinations, we knew that Holiday France Direct could benefit from better organic traffic generated through an SEO programme.

We introduced a blog and content marketing strategy to help position Holiday France Direct as an authoritative information source. Keyword research and analysis of PPC traffic patterns showed a number of opportunities to increase the visibility of their inventory through renaming and relabeling to match user search language.

Search language also varied from region to region, even in close neighbours like Brittany and Normandy, so we took the optimisations down to a local level, producing curated lists of accommodation properties to match the demand shown in search.

Alongside this, social media properties were created on Facebook, Twitter, Instagram and Pinterest to further reach and engage with their target audience.

Result

Organic traffic grew 45% a year for two years running, generating increases in enquiries to property owners and the number of holidays booked through the site.

Social channels continue to perform well, providing new opportunities to reach and engage with potential customers.

0%
Increase in organic traffic

Testimonial

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We’ve been very impressed with the results we’ve seen from both SEO and Social. Strange have worked hard for us to deliver a programme that produces good business results.

Liz Rodgers
GM, Holiday France Direct

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