55 Conversion Rate Via Social Marketing
Director
Strange has delivered a targeted social marketing campaign for Bournemouth and Poole Primary Care Trust, resulting in a 55% conversion rate through social media site, Facebook.
The specific targeting of the sexual health campaign currently being run by Strange on social networks for the Bournemouth and Poole Primary Care Trust is proving to be highly effective. The geographic focused campaign targets 15 to 24 year olds to generate qualified traffic and has delivered a 55% conversion rate.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
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