A Big Win With Brittany Ferries

By Paul Honey

A Big Win With Brittany Ferries

After winning a four-way agency pitch, Strange are delighted to pick up the digital marketing account for Brittany Ferries, including web design, advertising and media planning and buying.

Strange are celebrating after being awarded the brief from Brittany Ferries, one of the major ferry operators to France and Spain. After working with Brittany Ferries for the past two years, conceiving and managing their email marketing campaigns, Strange have continued to impress the team at Brittany Ferries, and as a result they were asked to pitch for all aspects of their digital marketing requirements.

Jonathan Boston, Director at Strange commented,

By taking a macro view of display, PPC, display, affiliate and email marketing, it is much easier to distribute marketing budgets in the most effective way. However, even the most effective media planning and buying is negated when the agency has no control over the efficiency of the destination web site. Strange are now in a position to optimise not only their media spend distribution, but also equally as importantly retain the increasing amounts of traffic we will be driving to the Brittany Ferries site and convert them into successful bookings at previously unprecedented levels.