A Festive Website Launch For Ryvita By Strange
Director
Strange has launched a website central to Ryvita’s Party Fit Challenge campaign to get women feeling good in their little black dresses this festive season.
The Ryvita Party Fit Challenge wesbite, helps women look good in their little black dresses in time for the Festive Season. Fronted by TV presenter Fern Britton, the site contains all the information users need to take the Challenge, as well as providing tips on fashion, party etiquette and getting fit. Easy to navigate and visually appealing, the website allows users to engage with the body mass index calculator, find advice on staying motivated, enter a competition to win a £250 shopping trip, download Party Fit challenge documents and browse tips from celebrity stylist Mark Heyes on choosing the right little black dress for different figures.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
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