Confidence In Every Detail For Clearasil
Director
An inspirational website to support Clearasil’s advertising proposition, “Clearasil causes confidence”, showcases Strange’s ability to combine interactive and engaging features.
Aimed at young people, the website encourages users to post challenges they would complete to show their confidence. The posts will be entered into a competition, with winners receiving £2000, plus the chance to film their challenge, with the videos uploaded to the site to encourage users to return. To provide inspiration, videos of celebrity TV presenters O J Borg and Carole Machin taking challenges as well as 11 street challenges are built into the site, all linked through YouTube. The project furthers Strange’s relationship with Real Sound Vision Print (RSVP), which commissioned the site on behalf of Reckitt Benckiser, owner of the Clearasil brand.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
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