E-Zine By Strange Is Centre Of Nivea Campaign
Director
Strange have produced e-zine, FYI (Fun, Young, Independence), to promote Nivea Visage Young beauty campaign. With a target audience of 16-19 year-olds it was built to replicate the familiarly of a traditional magazine.
Targeted at 16 to 19 year old girls, the FYI (fun, young, independent) e-zine promotes five issues through advertorials and promotions on the Hit 40 UK chart show and website, as well as the TMF channel and Look Magazine. Created to look like a physical magazine with pages that turn, FYI promotes user interaction and engagement through podcasts, vodcasts, video streaming, voting mechanics and discussion forums. Strange also developed social marketing initiatives to support the campaign. Nicole Goodwin, Senior Brand Manager at Nivea Visage comments,
We are keen to develop a deeper connection between NIVEA VISAGE Young and the target audience of teenage girls. With this campaign we have the chance to build the personality of the brand in a way that we believe will resonate with 16 – 19 year olds as they enter a new phase of independence in their lives. We will be giving them genuinely useful information, from expert relationship advice to keeping them abreast of the latest music and entertainment news, all geared to giving these girls the confidence and support they need to feel a million dollars when facing a plethora of new life experiences.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
Let's chat. Tell us a bit about your project.
If you prefer to speak with someone, call 01202 203160 or if you'd like to book a 30 min meeting to see if we can help just let us know and we'll arrange a call with one of our Directors.