Google Analytics 4 – time to upgrade

The modern digital business is faced with new challenges to understand the complex journeys of their customers, all while prioritising user privacy.Google Analytics 4 was introduced two and a half years ago to help businesses succeed in the ever-changing world of digital marketing. The newest update, now available for all users has machine learning technology built in so you can find new insights and it’s built to keep up with the ever evolving digital ecosystem.

By moving to a modern cross-platform measurement solution, you can finally take full advantage of the insights Google Analytics 4 provides. But don’t wait until it’s too late! If your company hasn’t already upgraded from Universal Analytics by next year (2023), then they will no longer receive new data after July 1st 2023.

Benefits of GA4

Understand customer touch points

Gain a comprehensive understanding of your customers with an event-based measurement model that is not fragmented by platform or organized into independent sessions.

Improve understanding of ROI

The power of data-driven attribution can help you optimise campaigns by understanding the full impact your marketing activities have on conversions. With this type of analysis, Google Ads and the Google Marketing Platform are able to credit more than just last click for accurately analysing conversions across all touchpoints in a customer’s journey from awareness through purchase or even post sale service experiences like reviews.

Privacy by design by territory or country

In order to better manage your business and compliance needs, we have designed our software with new country-level privacy controls in mind. Now you can minimise the collection of user data – like cookies or metadata – while still preserving key measurement functionality for increased accuracy.

Actionable insights from your data

Data-driven marketing gets even better than before with GA4’s machine learning’s sophisticated insights into user behaviour and conversions. It creates new audiences of users likely to purchase or churn, while also automatically surfaces critical information that can improve your campaign performance for better results in the long run.

Time saving integrations

Easily integrate your insights with other Google products to make the most of them.

If you’re not already taking advantage of all that Google Analytics 4 has to offer, it’s time to get in touch with us. With machine learning technology and an ever-evolving digital ecosystem, GA4 is essential for businesses looking to stay ahead of the competition. Upgrade now and be sure to take full advantage of all the insights GA4 can provide.

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