Latest trends in B2B ecommerce
Director
It's no secret the B2B ecommerce landscape is undergoing fundamental changes and this white paper looks behind four key factors that are now coming to the fore to create the perfect storm for companies in the B2B sector:
- Expectations for streamlined processes among purchasing teams
- The growing influence of millennials in purchasing decisions
- The expansion of online marketplaces, and
- The rate at which technologies are advancing and converging
Getting your B2B ecommerce strategy right is important as the following stats reveal:
- 89% of B2B purchasing research conducted online
- 46% of purchasing research conducted by 18-34 year-olds
- B2B players using smart technology 15% more profitable
- Only 16% of B2B companies’ customer experience on a par with best in B2C
Please contact us for a copy of our B2B ecommerce white paper.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
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