Marketing excellence in Travel & Tourism

By Paul Honey


Marketing excellence in Travel & Tourism

Merlin Entertainments, Midway Attractions social advertising campaign for SEA LIFE was recognised for delivering sound business strategy, innovation, effective implementation and exceptional results.

The campaign, designed and implemented by Strange, took top honours at the 2017 Masterclassing Awards in the Travel and Tourism category.

The awards attracted entries from leading brands from all over the world and were judged by a prestigious panel of experts. Strange’s campaign for SEA LIFE won based on the comprehensive data driven strategy, customer insight, comprehensive reporting and analsysis, but above all for the campaign’s performance.


The team at Strange have delivered an excellent Facebook advertising strategy for Merlin Midway. They’ve worked hard to improve performance and deliver on our objectives and in the process have become a valued part of our extended team.

The insight they’ve shared is valuable and it has helped us better understand our customers. And with 12 Sea Life attractions, the operational task is quite weighty too. Strange took on the challenge with ease and we’ve had excellent feedback from the attraction teams.

We’re delighted with the activity and look forward to another year of success with Strange, using their proven approach to expand into new channels.

Cheska Bennett
Head of Marketing, Merlin Midway