Marketing excellence in Travel amp; Tourism
Director
Merlin Entertainments, Midway Attractions social advertising campaign for SEA LIFE was recognised for delivering sound business strategy, innovation, effective implementation and exceptional results.
The campaign, designed and implemented by Strange, took top honours at the 2017 Masterclassing Awards in the Travel and Tourism category. The awards attracted entries from leading brands from all over the world and were judged by a prestigious panel of experts. Strange’s campaign for SEA LIFE won based on the comprehensive data driven strategy, customer insight, comprehensive reporting and analsysis, but above all for the campaign’s performance.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
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