Merlin Entertainments, Midway Attractions social advertising campaign for SEA LIFE was recognised for delivering sound business strategy, innovation, effective implementation and exceptional results.
The campaign, designed and implemented by Strange, took top honours at the 2017 Masterclassing Awards in the Travel and Tourism category. The awards attracted entries from leading brands from all over the world and were judged by a prestigious panel of experts. Strange’s campaign for SEA LIFE won based on the comprehensive data driven strategy, customer insight, comprehensive reporting and analsysis, but above all for the campaign’s performance.
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