Marketing excellence in Travel & Tourism

Merlin Entertainments, Midway Attractions social advertising campaign for SEA LIFE was recognised for delivering sound business strategy, innovation, effective implementation and exceptional results.

The campaign, designed and implemented by Strange, took top honours at the 2017 Masterclassing Awards in the Travel and Tourism category.

The awards attracted entries from leading brands from all over the world and were judged by a prestigious panel of experts. Strange’s campaign for SEA LIFE won based on the comprehensive data driven strategy, customer insight, comprehensive reporting and analsysis, but above all for the campaign’s performance.

Microsoft Ads UET Tag Update

In May, Microsoft Ads launched a significant update to its Universal Event Tracking Tag (UET Tag). The UET Tag has always been a fundamental part of conversion tracking, audience building for remarketing and automated bidding strategies. The latest update from...

3 New Google Discovery Ad Features To Help You Bolster Engagement & Conversions

Initially launched in 2019, Google Discovery ads were designed to provide advertisers with highly engaging ads that raise awareness and help capture demand when users are most likely to buy. In March 2023, Google announced the latest improvements to Discovery ads to...

4 reasons you need a content series as part of your Travel Marketing strategy

A content series is a sequence of related content around a key topic; each piece is a digestible chunk of information that can stand on its own, but also adds to the overall story. Publishing a content series allows you to provide information in a consistent and...

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Attraction Marketing Using Google

Brunel’s SS Great Britain is Bristol’s number one visitor attraction and a top 10 UK museum (TripAdvisor 2022). It is home to the world’s first great ocean liner, the SS Great Britain, the Being Brunel museum, and the Brunel Institute, which houses one of the world’s finest maritime and Brunel collections. The charity that manages and maintains Brunel’s SS Great Britain and collections is the SS Great Britain Trust.

Charles Stanley Direct PPC

Charles Stanley set us the challenge of delivering improved performance from their PPC campaigns. In a highly regulated industry, with multiple stakeholders to govern marketing activities and an ever changing market, the brief called for exceptionally high levels of service, reporting and flexibility.

Avery WePrint – Content Strategy

We were tasked to increase revenue from new and returning customers by delivering a content strategy with objectives to improve SEO for article pages and produce engaging content to link to from their emails..

Google Grant PPC Management

Digital Marketing: Google Grant PPC Management IntroductionThe Centre for Ageing Better is an independent charitable foundation, funded by The National Lottery Community Fund. It creates change in policy and practice informed by evidence and works with partners across...

Legoland Discovery Centre Launch Campaign

We were delighted to win the brief to help Merlin Entertainments’ launch Legoland Discovery Centre, Birmingham.

The ultimate indoor playground was the second to be built in the UK and opened just outside the centre of Birmingham.

SEO and Social Success for Holiday France Direct

Like many businesses, Holiday France Direct wanted to increase the number of visitors to their website from non-paid traffic and increase their social reach and engagement. They came to us with a brief to upgrade their website and to run a programme of monthly SEO and Social activity.