Merlin appoints Strange for Sea Life, the Dungeons and Legoland Discovery Centre campaigns
Director
We're delighted to be appointed to run social advertising campaigns for Merlin Midway attractions. The campaigns cover social advertising for 10 SEA LIFE centres, The Edinburgh Dungeon as well as the LEGOLAND® Discovery Centre in Manchester.
The five campaigns are set to run from mid-May to mid-June 2016 and will cover targeted social advertising across Facebook. The campaign themes are SEA LIFE's collaboration with Mister Maker, a popular children's TV presenter, Secrets of the Reef for SEA LIFE Brighton, Seal Cadets for the Scottish SEA LIFE Sanctuary, Deadly Diseases for The Edinburgh Dungeon and the Nexo Knights 4D Movie experience at the LEGOAND® Discovery Centre Manchester. Midway is part of Merlin Entertainments Ltd, who run 110 attractions in 23 countries across four continents, and are the largest entertainments company operating in Europe.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
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