Microsoft Ads UET Tag Update
Managing Director
In May, Microsoft Ads launched a significant update to its Universal Event Tracking Tag (UET Tag).
The UET Tag has always been a fundamental part of conversion tracking, audience building for remarketing and automated bidding strategies. The latest update from Microsoft Ads takes this one step further by allowing advertisers to better understand user engagement on their websites. This new data will provide valuable insights to ultimately help improve ad targeting.
New Features
All hosted in a robust website dashboard, the new data available includes:
- Total visits to your website and number of visits per page
- Session breakdown by country and device
- Quick backs (customers who stay on your website for just a few seconds)
- Time spent on your website
Designed to help advertisers better meet their business needs, drive more traffic and conversions, this new feature will be automatically enabled in Microsoft Ads accounts from the 3rd July 2023. This seamless upgrade requires no coding, with all existing UET Tags being migrated and new Tags automatically enrolled.
To find out more, you can read the full update from Microsoft Ads here.
About the author
Paul Honey is the Managing Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol, UK. He brings over 25 years of digital experience spanning both client and agency roles. Before Strange, he held global communications, risk and technology roles at Merrill Lynch and Capital One. His current focus is paid media and digital strategy, though if you ask him, the job has only ever been one thing…delivering campaign results that keep clients happy.
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