New Holiday France Direct website sees significant lift in performance
Director
Strange has launched a new Drupal based website for Holiday France Direct delivering a significant lift in all commercial KPIs in the first six months.
The website which launched in Q4 2016 connects holiday makers with independent owners of over 2,600 holiday gites, cottages and villas in France. Since the site launched it has gained many high value first positions in organic search making it dominant in the sector for search visibility. This combined with beautiful creative and smart on-site search via Elasticsearch has delivered an excellent user experience and real business growth for the brand. This is a truly integrated digital success story for Strange as we provided technical planning, content strategy, copywriting, SEO, paid and social media, application development both backend and frontend, training, AWS hosting, DevOps and support. Tech stack:
- Mobile responsive Bootstrap theme
- Laravel Framework
- Elasticsearch
- Google Maps api
- Drupal
- AWS hosting
Holiday France Direct is a Brittany Ferries brand that advertises a wide choice of holiday accommodation in France plus a small selection in Spain.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
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