Parvalux Magento website launch
Director
Strange launches new Parvalux Magento store
Strange has launched a new ecommerce website for Parvalux, the global market leader in geared electric motors. The new site showcases Parvalux products in a range of applications and provides extensive product information in an intuitive and easy to understand format.
Established 70 years ago, Parvalux now has a product offering spanning literally millions of standard and custom options. The main challenge was how to make the user experience of discovering the product range intuitive and also present the great brand story seamlessly.
We turned to Magento as it provides a best-in-breed ecommerce feature set, flexible content management capability and a vast array of integration options.
About the author
Jon Boston is Co-Founder and Technical Director of Strange, a digital marketing and web development agency based in Bournemouth and Bristol. He has spent more than 25 years building, replatforming and optimising commercial websites for charities, B2B and professional services, and direct-to-consumer brands across the UK. He writes about web performance, platform decisions and the disciplines that make websites earn their place.
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